Sustainability

Reana Sustainability: From Scraps to Spectacular

Reana reimagines sustainable fashion by turning fabric scraps, offcuts, and remnants from our signature collections into chic upcycled accessories. Landfill waste becomes exclusive luxury pieces through our zero-waste process—proving style can be eco-friendly, planet-loving, and artisan-supporting worldwide.

Upcycled & Recycled Products

Every fabric remnant from our production gets meticulously sorted and reborn as premium accessories—Left over fabrics transform into stylish tote bags, chic sling pouches etc. These limited-edition pieces carry Reana's signature luxury while telling powerful stories of waste reborn through monthly innovation drops that excite conscious consumers.

Women Empowerment & Handwork 

Reana collaborated with Sadh Samaj Foundation NGO self-help groups where women artisans receive comprehensive skill training in upcycling, fair wages, health check-ups, childcare facilities, and flexible work arrangements. Their handcrafted touch infuses every bag with cultural motifs and personal stories through embroidered artisan signatures, turning economic struggle into artisan pride while preserving traditional crafts through modern sustainable design.

Waste Management & Promotion

Nothing reaches landfills at Reana—every scrap gets cleaned, sorted, and upcycled. Our waste-to-promotion strategy transforms these pieces into branded giveaways, corporate gifts, and festival collections that spread our sustainability message while generating buzz for our complete circular ecosystem.

Join the Reana Revolution

Shop waste-free collections that support women artisans, recycle resources, and protect our planet. Every purchase tells a transformation story from forgotten scraps to cherished accessories. Follow @reanaofficial | #WasteToWonder |